Pipeline Governed
Cumulative pipeline value governed across commercial roles.
View evidenceI design commercial
operating systems
that scale.
I combine commercial strategy, systems, data and AI to improve forecast accuracy, drive operational leverage and create predictable revenue growth.
Years Experience
Commercial operations experience since 2011.
Frameworks, Tools and Processes Shipped
Designed, delivered and embedded across the commercial operating model.
Commercial Frameworks Designed
Forecasting, compensation, governance and reporting frameworks operationalised.
AI Solutions Built
Practical AI tools, agents and workflows built around commercial decisions.
View evidenceKEY TOOLS AND PLATFORMS
Salesforce
DealHub
HubSpot
Power BI
Looker
Google Packages
Excel
Asana
Claude
Gemini
OpenAI
SQL
BigQuery
Lusha
Einstein Analytics
I HELP REVENUE TEAMS BUILD FOR SCALE
RevOps Strategy
Building the commercial operating model behind scaling businesses. Governance, cadence, and the frameworks that survive personnel changes.
Forecast & Pipeline
Redesigning forecasting governance to lift accuracy from 80% to 90%+. Inspection cadences and evidence bars, not new tools.
Compensation Design
Commission plan architecture across multiple team types. Gate structures, accelerators, and legal language that holds up to dispute.
Systems & Automation
End to end Salesforce, DealHub and Spiff implementation. Systems that reps actually use, not shelfware.
AI & Intelligence
Building AI native RevOps tooling that gives reps back hours. Assistants, workflows and analytical agents on top of the CRM.
Reporting & Insights
Board and SLT reporting that changes decisions. Cut time from data to insight from days to hours.
FEATURED PROJECTS
View all case studies →Governed AI Agent Layer
Designed a reusable shadow mode framework for entity resolution and call intelligence agents, with confidence scoring, human approval and an evidence based path to selective autonomy.
View case study →Commission Intelligence Platform
Built a flexible commission engine with gates, accelerators and real time payout visibility. Cut commission letter generation from 2 days to under an hour per cycle.
View case study →Forecast Intelligence
Designed a forecasting framework and AI assistant that lifted forecast accuracy from 80% to 90%+, embedded across the GTM organisation.
View case study →Pipeline AI
Built an explainable scoring layer across deal risk, evidence health and account fit, adopted across the full GTM organisation.
View case study →SLT Revenue Pack Automation
Automated the weekly leadership reporting pipeline and reduced time from data to insight from three days to under four hours.
View case study →DealHub Transformation
Led end to end DealHub implementation, including the discount approval framework, quoting logic and adoption across the sales team.
View case study →